Article title: What’s In A Name
Where: Recruitment, Straits Times (R56), dated 05 January 2007
Contributor: Tom Greenwood, Sustainable Brand Strategy
This is one article worth reading (and clipping & keeping, as I do) about branding. It’s pretty short, simple and the writer manages to summarize the important elements of branding in a brief and comprehensive style.
Sad though the picture that is used for the article is not quite appropriate – I almost skip the article altogether, till my eyes fell on the ‘branding’ text in one of the paragraphs.
THE TRUIzM
I’m a branding fanatic, so I’ll definitely keep a space for this in my scrapbook!
Contributor: Tom Greenwood, Sustainable Brand Strategy
This is one article worth reading (and clipping & keeping, as I do) about branding. It’s pretty short, simple and the writer manages to summarize the important elements of branding in a brief and comprehensive style.
Sad though the picture that is used for the article is not quite appropriate – I almost skip the article altogether, till my eyes fell on the ‘branding’ text in one of the paragraphs.
THE TRUIzM
I’m a branding fanatic, so I’ll definitely keep a space for this in my scrapbook!
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